We captured a whole climb with the help of the National Geographic Channel.

The climb was performed by a professional climber equipped with a GoPro camera.

That gave us a lot of images we used to rebuild a first person experience for the gamers. People could so turn themselves into the climber and face several challenges, mainly based on the use of the subjective shots.

We used the latest Html 5 tools to give the same interactive user experience on both desktop and mobile devices.

In just one month, the site was visited 600.000 times with 150.000 single entries.

7.600 registered users completed over 100.000 games, playing for an average of 16 minutes each.

The best and the luckiest players won several prizes, such as climbing equipment and trips to the Valtellina, the Italian region where the mountain is.

Over 30.000 interactions came on social networks, and dozens of online and offline magazines wrote about La Scalata, generating free buzz for both the game and the brand.