Two friends are discussing the intense juicy flavor of Starburst in the library. They imagine that it comes from the Land of Intensity, a place where they pack Starburst with flavor in the most intense way!

Real bodybuilders were casted, but we were shooting in Vancouver where there are no bodybuilders. We ended up doing a real people casting nationwide and did Skype callbacks. Our final cast was from all over the US - our star was from Tennessee.