While the voiceover describes classic postcard Italy, the images are in contrast with this description and reveal a completely different country that is off-road and unexplored. And so the “peninsular washed by three seas” reveals its highest Alpine peaks, we see that the land which is “kissed by the sun 365 days a year” has dark, stormy seas, and so on. Some of Italy’s most famous stereotypes are set off against less well known panoramas, which we drive through in four-wheel drive Audis.

Beyond clichés, there is a whole Country to explore.

Italia. Land of quattro.