Audi piloted driving ushers a new era of driving. Our task: emphasize on the fun of the technology to excite the online community with original and surprising content

Audi piloted driving ushers a new era of driving. Our task: emphasize on the fun of the technology to excite the online community with original and surprising content

The aim was to create an extraordinary film with a social born insight that will fascinate Audi followers around the globe and shine a new light on the magic of the piloted driving technology.

We teamed up with the most controversial character of our time: The T-Rex. Once the most feared animal on the planet, he became a laughing stock on social media. His tiny arms made him the perfect Meme. So Audi will revive his zest for life.

Production process: summer 2016

Launch: 15.09.

Our product: An online film

Devices/channels: YouTube, Facebook