Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours stands out from the rest?

All about superior outdoor competency, the creative solution was relevant to the brand as it encouraged Land Rover owners to explore the outdoors with a useful kit in case of any unexpected events. The idea pushed Land Rover's brand association with adventure a step further by educating its customers on the uses of everyday objects in relation to adventurous situations.

We sent out 2,200 pieces to our existing customers across the regions and another 500 to our prospective customers. In return, we received 734 thank you emails, 417 requests for another copy and 68 test-drive bookings for the next two months.