Cannes Lions

LAND ROVER DEFENDER

CRAIK JONES WATSON MITCHELL VOELKEL, London / LAND ROVER / 2006

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Overview

Outcome

The mailing’s pretty new, so the responses are still coming in. However, at the time of writing, the response rate stands at an excellent 4.4%. Sales mature over a period of several months, but, based on the performance of past mailings, we would expect at least 175 sales to result from this mailing.

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