Cannes Lions

LAND ROVER G4 CHALLENGE

WUNDERMAN INTERACTIVE, London / LAND ROVER / 2006

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The Land Rover G4 Challenge is about strategy, stamina and skill in an awesome 4x4 multi-sport adventure.

With a short time frame and a minimal budget, we needed to raise awareness and drive recruitment to the 2006 event. An ad was requested, encouraging click-throughs to the G4 website and inspiring participants to apply via the existing online form.

We proposed using the G4 Challenge promotional video via a simple banner format, connecting with consumers through their spirit of adventure and drawing them into an exhilarating relationship with the Land Rover brand.

The campaign generated 5,789,169 impressions and approximately 1000 registrations.

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