Cannes Lions

ROLE OF ALUMINIUM

WUNDERMAN GERMANY, Frankfurt / LAND ROVER / 2013

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Overview

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Credits

Overview

Execution

Everything tangible on one look: The idea is simple, consisting of the car's material (in a way everybody uses it) and of course fits the brand's approach and exclusive ambition.

Outcome

73% of the German journalists attended the Range Rover premiere in London.

And all of them wrote favourable articles about the world’s first aluminium SUV, reaching an audience of more than 1,000,000.

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