Cannes Lions

PEUGEOT 807

HUMAN-i EURO RSCG, Dusseldorf / PEUGEOT / 2003

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The website supporting the launch of the new van PEUGEOT 807 was developed according to the campaign claim “Phantastic Technology”. Conception and realisation of the site based on the message of the campaign, aiming at the common target group of all media: families.

The over-all-concept focuses on numberless features of the 807 for the occupants: As a family-car the new van is a gain for parents as well as kids due to storage space, variability and many tools especially for the target group. The numerous advantages are being presented atmospherically and emotionally, using varied interactive and informative animations and composings.

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