Cannes Lions

LANDROVER FREELANDER

WUNDERMAN FRANKFURT, Frankfurt / LAND ROVER / 2004

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Overview

Description

The 2004 Freelander is a completely revamped vehicle: a brand new model with many innovations to show. It’s time to turn over a new leaf, and buy a new car. The German expression for turning over a new leaf is 'changing the wallpaper' and the Freelander mailing is the invitation to do just that: a wallpaper sampler with very special patterns inspired by the car’s innovations.

Outcome

Response rate: 2.5 %Thereof 53 % asking for more information about the brand / car through additional literature / price list etc, and 78% asking for a test drive.

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Pee

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Pee

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