Cannes Lions

RANGE ROVER

WUNDERMAN FRANKFURT, Frankfurt / LAND ROVER / 2005

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

If you own a Range Rover, you also should own land. And because the new Range Rover is the nobleman of off-roaders, its owners should also be noblemen. So we didn't only offer the car, but something more: everybody who buys a new Range Rover, gets a piece of land with it, and the real and hereditary title "Laird (or Lady) of Glencairn". In short, the new Range Rover is the only car that ennobles its owners.

Outcome

Mailing sent out in March 2005, so far we have 1,500 requests for test drives.

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