We created posters and applied them to all kinds of objects around the city, which we encounter over and over every day. The trick: on the posters, a translation of the objects’ names can be found in the foreign language.

The exercise not only garnered remarkable attention among passers by, it also lead to an increase in traffic on the Berlitz homepage by 11%! Overall, in 2005, Berlitz gained 20.000 new pupils in Germany.