As a company committed to the health of its customers, CVS Health took a bold step and removed tobacco from all of its stores, despite a potential $2 billion loss to their bottom line. But more than that, CVS wanted to help people take tobacco out of their lives. So we created a movement to inspire smokers to put down their last cigarette, and help all Americans breathe a little easier. Through our campaign, we helped create a community of encouragement, expertise and support to motivate smokers to find their one good reason to quit—for good.