Cannes Lions

Laugh tracks

TALENT MARCEL, Sao Paulo / CLARO / 2017

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Overview

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Overview

Description

Laugh tracks are pre-recorded laughs usually used in tv shows. They were created and recorded in the 50s and some are still used until these days. While we hear them, the announcer reminds us of an important fact. If they were recorded in the 50s, that means most people laughing in these recordings are already dead. Suddenly, these laughs are not fun anymore.

This shift of perception brings us to Claro Video, a streaming platform for movies and TV shows. Just like the radio advert, its content ranges from comedy to horror.

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