Cannes Lions

LAUGHTER IN TV, HAPPINESS IN LAUGHTER

QUARAS, Tokyo / FUJI / 2014

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Overview

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Credits

Overview

Description

The design focused purely on painting, aiming to illustrate the creative aspect of the advert and producing dynamic impact to the viewers.

Execution

The design is painted by a well-known painter in Japan using Neo Japanese Painting style and portraying the image of “Heaven within Hell” in this world. It demonstrates that even in hell, the addition of television can transform the place into paradise. The painting shows that everyone watching the TV, from people to demons, forget the sorrow and anger and convert it into glee and pleasure. In contrast, heaven without television is equilibrium to boredom reinforcing the theme that TV carries delight into everyone.

Outcome

This advert is presented in the aesthetic street “Omotesando” in Building wrap form so the artistic pedestrians in the area will notice the design and spread the word all around the web and street.

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