German Rail delivered their new price for the Super Saver ticket this year: €17.90. Yes, it’s cheap, even €2 cheaper than last year. But you know what’s on people’s minds? The climate change message being blared from everyone that’s anyone. So how do we get our message out and do advertising that gets noticed?

We created three radio executions in which, lazy activists deliver a rousing message to the nation in the same way a protestor with a bullhorn would give an emotional, stirring speech to get the people to unite and save the world (and some money) from the very comfortable and cost-effective German Rail train.