Cannes Lions

Lazy activist

OGILVY GERMANY, Frankfurt / GERMAN RAIL / 2020

Awards:

1 Shortlisted Cannes Lions
Supporting Content
MP3 Original Language
Supporting Content

Overview

Entries

Credits

Overview

Execution

German Rail delivered their new price for the Super Saver ticket this year: €17.90. Yes, it’s cheap, even €2 cheaper than last year. But you know what’s on people’s minds? The climate change message being blared from everyone that’s anyone. So how do we get our message out and do advertising that gets noticed?

We created three radio executions in which, lazy activists deliver a rousing message to the nation in the same way a protestor with a bullhorn would give an emotional, stirring speech to get the people to unite and save the world (and some money) from the very comfortable and cost-effective German Rail train.

Similar Campaigns

12 items

Shortlisted Cannes Lions
ESCAPE

OGILVY GERMANY, Frankfurt

ESCAPE

2024, GERMAN RAIL

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