Every year on the 10th of December the Noble Prizes are awarded in The Grand City Hall of Stockholm. 1300 royal guests and the laureates are invited. However, the most famous thing about the evening is the carefully crafted menu, which is served according to a strict minute by minute schedule.

Millions of people watch the live broadcast in admiration over the banquet dinner.

This year on the same night, in the same second, the doors to another banquet opened - LE BON (a palindrome of NOBEL). It mirrored every little detail of the Nobel banquet, even the live TV broadcast in the neighbor commercial TV4.

Like Nobel our banquet was live broadcasted in the parallel TV-channel. We mirrored the happenings at the exact same second - bringing in the entres, the main course, the dessert

This was live broadcast from The Le Bon banquet in commercial breaks, mirroring what happened in the stately controlled channel SVT.

Overall sales increase (compared to same period last year) + 6,71%.. Observation 70%, highest ever. Ad liking 61%, highest ever. Brand likeability

83,1% have a more positive view of the Lidl brand after the event.