Cannes Lions

Learn it Young

VELOCITY FILMS, Johannesburg / SCOUTS SOUTH AFRICA / 2016

Film

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Overview

Description

In this film a young boy drags a lifeless girl from the surf. He proceeds to calmly administer CPR with the experienced surety of an old hand. When the girl is revived and coughs up water a slight of hand reveals that the boy is in fact and adult - the girls father. The simple visual metaphor exposing the idea that he used the skills he had learned as a young boy Scout to save his daughter's life; skills he learned young, but has remembered forever.

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Learn It Young

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Learn It Young

2016, SCOUTS SOUTH AFRICA

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