Cannes Lions
McCANN ERICKSON POLSKA, Warsaw / KOMPANIA PIWOWARSKA / 2011
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This is a story about a town in the middle of hot summer and about two friends.
One of them, grabs the bottle of cold Lech beer. Instead of passing it to his friend, he throws it on impulse to the sky.
We see him flying with the bottle through the city and collecting young people.
At the end he comes back to his friend, still waiting for him and Lech, with huge group of people.
And then the party begins.
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