This film tells a story that began 300 years ago. The story of the Martell Family who founded the very first of the Great Cognac Houses in 1715. Throughout the film, we follow a metal road that travels through time. A road that leads us to the discovery of the great men and women who have built Martell’s glory as well as the milestones of their prestigious story and history. Only at the end do we come to realize that the metal road is in reality not a real road but the structure of a major work depicting the Martell Family Tree that carries 300 years of heritage, taking centre stage in the Château de Chanteloup.

For the form of this film, the challenge was to find a way to bring to life a static work of art, Martell’s family tree, and create an epic film. It was also imperative to convey a balance between the modern form of this contemporary art sculpture as well as the classicism of a French style castle wall.

We have therefore chosen to work in hyper realistic Full CGI which allowed us, through a sequence shot, to dive into the family tree passing through great epic scenes - creating life, changes of scale and camera movements that would’ve been impossible to do in real life.

CGI has also enabled us to freely create an aesthetic and new world in several levels, combining realistic scenes and portraits with very classic wooden scrolls that were found again in the original sculpture.

It's 300 years of history the world’s oldest of the Great Cognac Houses that come to life thanks to the performance of over 40 CGI artists who have worked for 6 months, 2250 rendered images, over 5000 hours of rendoring, close to 1652 hard polygones (more than an Avatar scene), with simulations of oceans, cascades, smoke, and extremely precise vegetation.