Cannes Lions

LEGO® WHITE NOISE

LEGO APAC, Singapore / LEGO / 2021

Supporting Content
MP3 Original Language
Supporting Content
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Overview

Entries

Credits

OVERVIEW

Execution

The sounds of LEGO bricks are both iconic and incredibly nostalgic. We associate them with childhood memories, the sound of kids playing in another room or simply the quiet contemplative joy of building a new set by yourself.

As more adults are turning to audio as a form of relaxation or mindfulness, we decided to turn the sound of LEGO bricks into audio tracks that could be used to promote calm.

The tracks range from being abstract examples of brick-based audio, to atmospheric soundscapes that capture the moment of building in a quiet room.

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