Cannes Lions
PARKWOOD ENTERTAINMENT, New York / BEYONCE/PARKWOOD ENTERTAINMENT / 2017
Overview
Entries
Credits
Description
Within this space, Beyoncé and the album’s collaborators feature images steeped in African and black American tradition: Yoruba paint, braids, warrior goddesses and various depictions of home. Gorgeous landscapes, trees and skies, are intercut with spiritual imagery and visions of regal women linked physically and emotionally through a shared experience, whether it’s recovering from unfaithfulness or coping with seeing black people murdered. Through it all, there’s a sense that we can all be reborn. This is what art should do. At a time when hatred runs deep, Lemonade offers love as the ultimate salvation.
Execution
A surprise album made public just as the accompanying film ended on HBO on April 23, 2016. The Formation World Tour brought the album to live four days later on opening night in Miami, Florida.
Outcome
Global reach and the most discussed album in modern history. Recent Peabody Award Winner.
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