Lenovo Legion’s “Bring Out the Savage” goes right to the heart of what makes millions of gamers tick.

The Legion gaming system is “stylish on the outside, savage on the inside.” So we found a unique way to reveal three real gamers’ “inner savages” with the help of special effects make up. The make-up artists joined us in multiple rounds of casting sessions. In real time, they interpreted the talents’ thoughts and feelings into visualizations which figured heavily in the selection of the cast.

Amongst the millions of gamers out there who connect deeply with gaming, we found three whose inner savages inspired our artists and our film. The end results were tender, vibrant and highly emotional— evidence that when you meet your inner savage, you meet the best part of yourself.