On the occasion of “Lenovo Live 2008” we turned existing folding seats in those buses and trams into notebooks with a real key- and touchpad. Thus the product promise could be experienced with all senses before arriving at the event.

The notebook folding seats were a hot subject on the roadshow and triggered lots of sales dialogues. Even IT special interest magazines focused on the “toughness” topic and sales figures for the Lenovo Thinkpad series rose significantly during the 4th quarter of 2008.