Cannes Lions
OGILVY & MATHER, Bangalore / LENOVO / 2009
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Using Japanese Sumo wrestlers to demonstrate that the super-thin Lenovo ThinkPad X300 is light yet FULLY LOADED.
The ad was made to counter the Mac Air which claimed to be thin, except it had no Optical drive and other important features.The ad ran during the Olympic Games in certain worldwide markets.
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