Cannes Lions

THINKPAD X300 NOTEBOOK COMPUTER

OGILVY & MATHER, Bangalore / LENOVO / 2009

Film

Overview

Entries

Credits

Overview

Description

Using Japanese Sumo wrestlers to demonstrate that the super-thin Lenovo ThinkPad X300 is light yet FULLY LOADED.

The ad was made to counter the Mac Air which claimed to be thin, except it had no Optical drive and other important features.The ad ran during the Olympic Games in certain worldwide markets.

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