Lenovo ThinkPads are widely used in offices. However, a lot of corporate executives were unaware about its spill-resistant feature. So we found a unique way to demonstrate this unique feature.

In spite of their busy schedules these executives visit tea stalls for their mini-breaks at least thrice a day. For a day, across Mumbai, these stalls served tea on Lenovo ThinkPads instead of their regular aluminum trays.

While this activity succeeded in creating a lot of buzz, 100% of the executives also affirmed that they would enquire about Lenovo ThinkPads with their respective IT managers.

In addition to creating a big buzz, 100% of the corporate executives who were exposed to the on-

ground activity affirmed that they would enquire about spill-resistant keyboards with their respective IT managers.

Moreover, brand awareness and brand recall were recorded to be at its highest during the month of this activity.