From design to execution, myLook is custom-built. It blends facial recognition technology, sonar detection, product bar code scanning, multi-stage lighting, and nine simultaneous cameras to capture a customer’s look from every angle.

As a customer approaches myLook, sonar detects their presence while facial recognition software analyzes their height and activates three of the device’s nine synchronous cameras. This ensures their photos are captured from the best possible angle. And to ensure they look their best, multi-stage lighting is used—so they’ll like what they see.

We wanted myLook to feel like a permanent part of the store—not a temporary kiosk. So we worked with the store design team to fit the myLook mirror into the existing store environment.

Knowing that myLook would be a new experience for every customer, we made sure it was intuitive and easy to understand. The interface is big and bold, and relies on simple language, animations, sound, and color cues, making easy for everyone to use—including the visually impaired.

Since it launched, myLook has helped thousands find their look with confidence—leading to fewer returns. Customers no longer have to squint into mirrors to see themselves through non-prescription store lenses. And store associates have a more personal way of breaking the ice with customers.

Already, myLook is evolving. We’re preparing to roll out at least 50 more mirrors in the coming months. Over the next two years, myLook 2.0 will be rolled out to hundreds of stores coast to coast. The design phase for this enhanced version is currently underway, and includes design alignment with more store types as well as close integration with LensCrafters’ omni-channel goals. Transforming the way people shop for glasses, and what an in-store mirror can do to aid in choice.