In Fall 2013, the Levi’s® brand created a campaign that embodies the pioneering heritage, and also speaks to a new frontier—not one of miles or boundaries, but one of ideas, connectivity and creativity. “The Modern Frontier” is a state of mind; a belief that the wisdom gained from our past will produce limitless possibilities moving forward.

We built stylized yurts to showcase local artisans and their work, and customized an Airstream to celebrate the iconic clothing. These installations were part of a larger art project, Station to Station, a train journey across America. Through it, we were able to express Levi's® vision of “The Modern Frontier." The rails become essentially the “internet,” connecting people with art, music and ideas.