We wanted to create a unique introduction to Leo Burnett for prospective clients. To make them feel, after receiving our piece, a sense of them knowing us already. We wanted to invite them into our world. By allowing the recipient to explore in their own time at their own leisure, we feel it created a deeper and longer lasting connection that allows a dialogue to begin between us without us being there.

We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business inquiring about opening up an on-going dialogue with the agency with a view to talking about working with us in the nearest future.