Cannes Lions
LEO BURNETT, Toronto / LEO BURNETT / 2021
Overview
Entries
Credits
Idea
Before Covid, the office would gather for stretches to ward off the 3pm slump. Now that we’re working from home, we needed a new way to get employees moving during the day. Stretchin On Social was born. SOS.
Execution
We took what was an in-person experience to our social feed. Every day at 3 pm, the stretch videos were sent out. The visual style and animation movement was soothing on the eyes so not to add more noise to your day. Once someone opened the video, they didn’t need to stare at it—a chime would ding when it was time to switch positions. There were new stretches for every day of the week. We found a new way to keep the office culture alive even without the physical office.
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