Cannes Lions

Let Music Move You

ROKKAN, New York / JETBLUE / 2017

Film

Overview

Entries

Credits

Overview

Description

“Let Music Move You” gives a voice to those who ply the subways and street corners of the city beyond their busking realms, letting us in on what it takes to make music and art to sometimes un-hearing and often unsympathetic ears.

As New York’s Hometown Airline®, JetBlue wanted to acknowledge the city’s talented musicians that hide in plain sight and thank them for being the soundtrack to the city. We surprised three NYC buskers with one-year of travel because the cost of travel is one of the greatest expenses for up-and-coming musicians, and we did so with the help of one group of New Yorkers who always help us remember to slow down and look at the world with open eyes: the VH1 Save the Music students of P.S. 048 in the Bronx.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Office Souvenirs

MULLENLOWE, New york

Office Souvenirs

2018, JETBLUE

(opens in a new tab)