For the JetBlue Election Protection project, TV restrictions and regulations were not applicable because the broadcast elements of the campaign featured no controversial materials.

We treated Election Protection like a grass-roots political campaign.

Utilizing traditional tools of a political campaign such as posters, a wrapped airstream bus, a voting PSA, street teams, t-shirts and sandwich boards, we brought our message to NYC. We also built standard and rich media banners to capture audiences outside of our grass-roots footprint.

Using creative flighting, we were able to make the most of our media dollars to get the biggest impact with our audience. Media went live (including our ground activations and PSAs) before and after the three presidential debates when political discourse was at its highest.

Election Protection is regarded by the client as their most high-profile and successful campaign to-date. From the initial presentation to the final wrap-up, Mullen was warned that all subsequent ideas would have big shoes to fill.

From a consumer and buzz perspective, the results were astounding. The campaign was talked about by everyone from Fox and ABC News to Perez Hilton and the Village Voice. One consumer even heard about it on vacation in Singapore.