The idea was brought to life with the in-house creation of our HTML5 site, accessible in all formats. Each flier is given their own space within the site to tell their story in their own words, as we pull in their tweets, Instagrams, and personal quotes. Individual stories are laid out in such a way that as you scroll through the site, they’re told as part of one continual, shared journey. Word of the campaign was spread through every social outlet, giving users an organic way to access the site, view the stories and submit their own nominations.

From the onset, the goal was to create a tangible utility that could continue to inspire humanity even after the initial campaign push was over. The results have been more than promising. With every new flier, there are multiple media items extolling the positivity of the program and the individual stories. Since October the documentary of our first fliers has reached 1.5+ million views. We’ve also garnered 393 million PR impressions and 255 million Twitter impressions. All of this has helped drive 172,000+ website views. We’ve had 750+ inspiring submissions, 13 incredible fliers and spread an unquantifiable amount of good.