Cannes Lions

LET YOUR BODY DO THE TALKING 360 DEGREE PHOTO BOOTH

WIEDEN+KENNEDY SHANGHAI, Shanghai / LEVI STRAUSS / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

The 'Let Your Body do the Talking' Photo Booth was equipped with 40 iPads in a unique, 360 degree spiral structure. This arrangement highlights flattering angles, lengthens legs and amplifies each pose, mirroring the way the jeans work. With their Revel jeans on, women were asked to step into the photo booth to show off their new look and new level of confidence. The captured images were instantly turned into animated .GIFs, which were revealed on the display outside the booth and ready to be shared on their social networks.

Outcome

Over 30,000 people attended Levi’s roadshows in Shanghai & Beijing, and countless women tried on a pair of Revel jeans and sent a confident statement about their body on their social networks. Together with the influence of other components of 'Let Your Body Do The Talking' integrated campaign, results revealed China driving the highest contribution (15%) of Revel total sales in the global market, which was a total of $8 million. We also received comments such as "Revel is a present to Asian women" and “I think I have found the perfect jeans for me”.

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