Spikes Asia

Let's Open Up About Gambling

MIGHTY NICE, Sydney / GAMBLEAWARE / 2024

Film
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Overview

Entries

Credits

Overview

Background

We love the challenge of finding and responding to these very real and personal stories. We wanted to make sure the animations acted as a vehicle to convey the emotional state of the courageous individuals who volunteered their stories for this campaign. Using abstracted animated vignettes leaves space for the viewer to interpret and empathize with these feelings within their own mind. I hope these pieces are strong enough to provide that moment of connection for those that need it the most.

Execution

It was a challenge to create animations which didn't directly reference gambling-related imagery, which can be a trigger for the primary audience of this campaign. But in the end, the challenge really forced us to dig down to find the primary emotional core of the story. In the end, it resulted in better films.

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