Showing Levi's as the jeans for women who understand fashion while still wanting to express who they really are behind all the glitz and glamour became the challenge this spot set out to explore. This spot portrays an elegant model peeling away the costume of high fashion and revealing her true beauty in a pair of Cap E Levi's Jeans. The longer format allowed Michael Haussman to visually tell the story in reverse and take the consumer along for the ride, with an ending that allowed Levi's to show its jeans' perfect fit.