If a Lexus can awaken emotions to the Queen's Guards, international icons of inflexibleness, it will definitely do the job with normal people. That's what we wanted to prove and show the audience, that even the emotionless can get a thrill inside a Lexus. With this video, people could finally live the experience of watching Royal Guards as they've never seen them before, while having the chance to challenge them to win a trip to England.

Minutes spent with the brand: 47,225

Test drives of desired target increased by: 450%