In the US, there are no significant restrictions or regulations for our client involving branded content distributed digitally.

Our core audience (males 18-34) consists of avid watchers of YouTube clips, particularly epic stunts and fails. We wanted to align with their viewing habits by building a program around the content they were already spending time with, allowing them to participate in a unique way. We chose several stunt videos from the most shared and watched clips online and we asked the owners of those clips to promote their video being part of the Stunt Amplifier program. In this way, we encouraged their fans and viewers to join in. This was augmented by digital paid media and a robust social content program.

• Over 25m Completed Video Views across entire program

• 2700% increase in Brand Subscribers jumping us above 3 core category competitors

• On Facebook, we had 1000% increase in Likes, 1500% increase in Comments & 600% increase in Shares

• Campaign overall had a reach of 100m+ impressions

• 5% gain in sales volume and 4% sales increase from the previous quarter.