LG wanted to strengthen its presence in the laptop market.We decided to focus our efforts amongst a very well defined target audience - laptop users in their natural habitat: Coffee shops.

Our idea was to connect WiFi with fashion. Knowing that our audience likes to switch 'offices' regularly, we created a stylish piece of utility - a digital bracelet that at a simple press, tells wearers when they're in a WiFi zone.Silicon was chosen in order to strengthen the 'raw' motif. The square shape was chosen in order to create the impression of a 'Knowledge Cube' emphasising the contrast between a simple visual form and the technology inside.

To preserve the rawness and also the exclusivity, we decided to manufacture the bracelet as a Limited Edition handmade cast.

This fusion of fashion and functionality got people reacting and talking wherever it was seen.In contrast to WiFi which is intangible, the bracelet we designed could be enjoyed both as a chic fashion accessory and as a hi-tech gadget - either way, making an image statement for the wearer.