Spikes Asia

Life Pump

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2017

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Background

It is very difficult for victims of sudden cardiac arrest to survive in Korea.

The chances of receiving CPR from a bystander are a mere 3%. 1)

And thus, the survival rate of sudden cardiac arrest victims is only 4%. 2)

According to the survey, 82% of people know what CPR is, but only 7% are able to perform it. 3)

People learn CPR at schools or organizations through tutorials and books, but not through hands-on experience.

How can we get people to learn CPR?

1) Data Collection and In-depth Analysis of Emergency Medical Service-assessed Out-of Hospital Cardiac Arrest, Korea Centers for Disease Control and Prevention

2) Sudden Cardiac Arrest Survey, Ministry of Health and Welfare

3) CPR Awareness Survey, Korean Association of Cardiopulmonary Resuscitation

Description

With the Life Pump Campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body.

By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR.

The Life Pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, then the tube will be fully inflated within 1 minute.

We installed 10 Life Pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before water-related sudden cardiac arrests happen.

Through the campaign, which started on August 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes.

Execution

We installed 10 Life Pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before water-related sudden cardiac arrests happen.

Through the campaign, which started on August 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes.

Both experts from the Korea Emergency Medical Association and lifeguards from Caribbean Bay Water Park are on site to help people learn to perform CPR correctly.

Similar Campaigns

12 items

BESPOKE Wedding Funding

CHEIL WORLDWIDE, Seoul

BESPOKE Wedding Funding

2024, SAMSUNG

(opens in a new tab)