We positioned Chromebooks as the perfect holiday gift for family and friends. We gave people the opportunity at the beginning of the holiday shopping season to say what they thought Chromebooks were for by posting messages in real time to two large Times Square screens that ran Chrome browsers. People created and shared messages through either a mobile web app, desktop site, street team or demo stations. Through the co-ordination and integration of these efforts we projected double digit sales growth over the holiday weekend.

Over the three day Black Friday weekend we were able to exceed our goals. We drove both high awareness through reach as well as an unprecedented volume of sales traffic to Chromebook.com. By the end of the Black Friday weekend Chromebook was the #1 selling laptop on Amazon.com.

RESULTS

- 4m+ impressions

- 1,000s of message submissions from 103 countries

- 1,000s of pieces of sales collateral distributed

- 56%+ increased traffic to Chromebook.com

- 1 impromptu marriage proposal post to the screens (she said yes)