Samsung is listening to the needs of consumer, and through this understanding, is providing “wow” experiences that are uniquely designed around consumer lifestyles.So "Wow Mark" is created to symbolize Samsung Mobile's innovation.

The objective for this TVC is to better resonate with the consumer by sharing various individual wow moments enabled by Samsung Mobile.It expresses the magic of the emotion and the physical experience of Wow moments and captures the essence of Wow in a simple, bold & impactful way.It maintains the consistent branding of "!" by using the same end tag for all spots.In this spot we focus on a pair of feet in the rain. They slowly rise off the ground as if jumping. super: She called back.