A distinctly 70's and 80's feel was expressed in the tone of the video and the wardrobe of the characters. In particular, regarding the costume and the movement of the character who anthropomorphized speed limits, we made him to appear suspicious, yet charming. In addition, we instilled some elements that would please fans of the artist who provided the song for the commercial, by using the artist's hometown of Otaru, Hokkaido for the hometown of the girl’s boyfriend, and by having the artist play a small role in the commercial.