Cannes Lions

Life-Saving Gestures

MACIF ASSURANCES - SIEGE, Paris / MACIF / 2023

Film
Film

Overview

Entries

Credits

Overview

Execution

Face a dire make-or-break moment to show the importance of being trained in first aid gestures.

Playing "Mr. and Mrs. Everyone", Kev Adams Laurie Peret Marina Cars and Mr Nouar - four famous stand-up comedians and influencers - find themselves in the wrong place at the wrong time, forced to take on a role they're not cut for on short notice, when the person in charge suddenly passes out. Caught in the midst of an unexpected crisis, they will come out of it in a much worse shape than the victim of the malaise who was taken care of efficiently by the urgent care who eventually showed up.

At the end of each episode, Internet users are invited to get access to free life-saving gestures classes near their homes on the brand's platform.

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