Cannes Lions

LIFEBUOY SHAMPOO

LOWE INDONESIA, Jakarta / UNILEVER / 2012

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Description

In Indonesia, shampoos are usually bought in small 5ml sachets by lower-income families. In order to convince mothers to switch to the Lifebuoy Shampoo family-pack, new packaging was introduced. The new pump-pack is easy to use and, most importantly, reduces waste - one pump is enough for one hair-wash.

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