Cannes Lions
BLITZ DIRECT DATA & PROMOTION, Toronto / BMO (BANK OF MONTREAL) / 2009
Overview
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Credits
Execution
Many financial institutions are bombarding targets with the same old thing year after year – jargon and complicated talk around RSPs. We wanted to parody how complex and confusing those messages are and to hit the competition straight on with a more succinct and easy to understand message. Clarity was key here in being noticed.
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