Cannes Lions

LIFESTAGE PLUS FUNDS

BLITZ DIRECT DATA & PROMOTION, Toronto / BMO (BANK OF MONTREAL) / 2009

Overview

Entries

Credits

Overview

Execution

Many financial institutions are bombarding targets with the same old thing year after year – jargon and complicated talk around RSPs. We wanted to parody how complex and confusing those messages are and to hit the competition straight on with a more succinct and easy to understand message. Clarity was key here in being noticed.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Bills Paid On Time

FCB TORONTO

Bills Paid On Time

2024, BMO (BANK OF MONTREAL)

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