Consumers could interact live with the TV show via a website and chose the intensity of the test. Two cars were placed in separate rooms that were set up as automotive test laboratories. We divided the BBB participants in two groups: one in each test environment. The cars and the participants faced 4 types of challenges, highlighting four different features of the car: Twilight Sensor (luminosity), Rain Sensor (rain) and Air Conditioning (temperature) and Aerodynamics (wind).

The highest audience test in all editions of the programme: 36.5 million people. And exactly 7,347,575 interactions on the Internet.