How do you get the attention of India’s top C.E.Os, who barely spend time on social media or television, let alone watch advertisements?

Our idea was simple get their attention on a platform they spend time on. This specific audience used LinkedIn for business networking and we decided to tap into LinkedIn’s unique feature to our advantage. ‘Who’s viewed your profile’? That’s why we created 50 interesting profiles like ‘Robber’ ‘House breaker etc and began visiting our high net worth individual. So that when they logged into their account they got notifications like ‘Robber has viewed your profile’ ‘House breaker has viewed your profile’ clicking on these unique visitors took them to their page, where our message was revealed ‘To protect yourself from individuals like him – Godrej Superia'

Implementation: we created 50 interesting profiles like ‘Robber’ ‘House breaker etc and began visiting our high net worth individual. So that when they logged into their account they got notifications like ‘Robber has viewed your profile’ ‘House breaker has viewed your profile’ clicking on these unique visitors took them to their page, where our message was revealed ‘To protect yourself from individuals like him – Godrej superia’.

Timeline: The activity was a weeks event, till the point LinkedIn actually banned us.

Scale: We were able to reach out to more than 1000 LinkedIn profiles of high net worth individuals.

Reach: 1000 profiles in 1 week.

Engagement: 220 profiles responded, 20% of which turned into actual sales.

Sales: An over all 40% rise in sales during the period.