Instead of talking about the pill, we talked about the patients everyday life. We talked about food, sleep and sex. The doctors can increase a persons life quality. Wasn't that exactly why many people chose to be doctors? How we give them a tool!

As a market leader, it might be difficult to increase market shares, especially when the market has reached saturation point.Goal: increase market share by 2% within 9 months.Result: market share is increased by 10% within 9 months,and it is still increasing. The market has expanded with 5%.