Spikes Asia
EDELMAN, Shanghai / ASTRAZENECA / 2023
Overview
Entries
Credits
Background
COPD, Chronic obstructive pulmonary disease, has million death per year in China while the awareness is only 3%. Symptom is light so they think its ok and don’t go to hospital.
A lot about COPD have been said so we need something stronger to change their mind this time.
Execution
Detail and powerful direction with very limited budget.
As we need to show 'he feels like drowning when exacerbation', director come out with this impactful film language of him falling from his chair directly into falling into the water. The fish tank appears in the beginning of the film to link the moment from living room to falling into water. Which becomes a very memorable shot for the audience.
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