Spikes Asia

The Next Breath

EDELMAN, Shanghai / ASTRAZENECA / 2023

Film
Supporting Images
Demo Film

Overview

Entries

Credits

Overview

Background

COPD, Chronic obstructive pulmonary disease, has million death per year in China while the awareness is only 3%. Symptom is light so they think its ok and don’t go to hospital.

A lot about COPD have been said so we need something stronger to change their mind this time.

Execution

Detail and powerful direction with very limited budget.

As we need to show 'he feels like drowning when exacerbation', director come out with this impactful film language of him falling from his chair directly into falling into the water. The fish tank appears in the beginning of the film to link the moment from living room to falling into water. Which becomes a very memorable shot for the audience.

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